A few months ago I found a really cool print ad on ebay. Well what do you know – I found another one from the same series! While the first was undated, this one was attributed to Time Magazine, November 1963.
Every foot of flat rolled steel you order from Acme Steel comes out precisely the same. Same metallurgically. Same in gauge. Same in width. □ We maintain monotonous excellence because we make the steel ourselves. We are not just a rolling mill. We are the nation’s most flexible producer of steel. We formulate, melt, mold and roll it right on the spot. What’s more, our facilities are such that we can produce and deliver your order from days to weeks faster than most other mills. □ Bear in mind: you don’t have to sacrifice uniform quality for quick service. If you have a quirk about consistent quality, give us a call. You’ll be pleased at what you can get, and how fast you can get it.
Like the first ad, this one continues the almost self-depreciating tone. It embraces the fact that since they can’t compete with the likes of US Steel or the other big dogs, they can carve out a niche of their own. This is another great ad! Original 600 dpi scan below!
