Acme is a fully integrated producer of steel. Acme's line of
products is concentrated on the manufacture of flat-rolled steels,
including sheet and strip steel. In the flat-rolled steel market, Acme
specializes in producing carbon steels, especially mid- and high-carbon,
alloy, and high-strength low-alloy steels. The principal markets served by
Acme include automotive, agricultural, industrial, fastener, pipe and tube,
processor, and tool manufacturing industries. The Company's Steel
Fabricating Segment has historically consumed approximately 30-40 percent
of Acme's steel production. However, with increased capacity from the New
Facility consumption is expected to be approximately 25 percent. Acme's
focus on external customers is centered around customers whose demand
levels and metallurgical requirements are for the small production
quantities available from Acme's facilities. Acme's sales represented about
42, 44, and 45 percent of total Company sales in 1997, 1996, and 1995,
respectively.
Acme's facilities are located in Riverdale and Chicago, Illinois,
and include the following plant facilities: coke ovens, blast furnaces,
pigging machines, basic oxygen furnaces, ladle metallurgical facility,
continuous caster, hot strip mill, pickle lines, cold mills, annealing
furnaces, slitter lines, and cut-to-length lines.
Acme is the smallest integrated steel producer in the U.S. with a
current annual hot band shipping capability of approximately 970,000 tons
(see discussion under this section entitled New Facility). This compares
with total U.S. shipments of flat rolled steel products of approximately 68
million tons.
Competitive Conditions for the Steel Making Segment
General Steel Market
U.S. steel producers face intensive competition from integrated
steel producers, mini-mills and foreign producers (often government
subsidized).
U.S. Despite significant reductions in raw steel production
capacity by major U.S. producers over the last two decades, the U.S.
industry continues to be adversely affected, from time to time, by excess
world capacity. According to the AISI, annual U.S. raw steel production
capacity was reduced from approximately 154 million tons in 1982 to
approximately 121,400 million tons in 1997. This reduction resulted in
higher utilization rates. Average utilization of U.S. industry capacity
improved from approximately 61 percent in the 1982 to 1986 period to
approximately 83 percent in the 1987 to 1991 period, to approximately 89
percent in 1993, to 93 percent in 1994 and 1995, and to 91 percent in 1996,
and 89 percent in 1997. Recent improved production efficiencies and new
minimill capacity also have begun to increase overall production capacity
in the United States. Excess production capacity exists in certain product
lines in U.S. markets and, to a greater extent, worldwide. Increased
industry overcapacity, coupled with economic recession, would intensify an
already competitive environment.
Over the last decade, extensive downsizings have necessitated
costly restructuring charges that, when combined with highly competitive
market conditions, have resulted at times in substantial losses for some
U.S. integrated steel producers. A number of U.S. integrated steel
producers have gone through bankruptcy reorganization. These
reorganizations have resulted in somewhat reduced capital costs for these
producers and may permit them to price their steel products at levels below
those which they could have otherwise maintained.
Non-U.S. U.S. steel producers face significant competition from
certain non-U.S. steel producers who may have lower labor costs. In
addition, U.S. steel producers may be adversely affected by fluctuations in
the relationship between the U.S. dollar and foreign currencies.
Furthermore, some non-U.S. steel producers have been owned, controlled or
subsidized by their governments, and their decisions with respect to
production and sales may be, or may have been in the past, influenced more
by political and economic policy considerations than by prevailing market
conditions. Some non-U.S. producers of steel and steel products have
continued to ship into the U.S. market despite decreasing profit margins or
losses. If certain relevant U.S. trade laws are weakened, world demand for
steel eases or the U.S. dollar strengthens, an increase in the market share
of imports may occur, which could adversely affect the pricing of the
Company's products. The costs for current and future environmental
compliance may place U.S. steel producers, including the Company, at a
competitive disadvantage with respect to non-U.S. steel producers, which
may not be subject to environmental requirements as stringent as those in
the United States.
Over the long term, steel prices will be set by the lowest cost
producers and the lowest costs will be attained through the implementation
of new technologies. The flat rolled steel market provides strong evidence
of this downward trend in real steel prices due in part to decreasing
costs. Recently developed thin slab casting technologies, such as that
utilized in the New Facility, have allowed some mini-mill producers and
other steel producers to enter certain sectors of the flat rolled market
which have traditionally been supplied by integrated producers.
Technological innovation is likely to continue in the steel industry and
producers will be required to achieve significant, sustainable cost
reductions to succeed. The Company's investment of approximately $400
million (excluding capitalized interest and certain internal costs) in the
New Facility is expected to enable it to remain competitive.
Special Grade Market
This component of the flat-rolled market represents the mid-carbon,
high-carbon, high-strength low-alloy and alloy markets. The total annual
market is approximately 3 million tons, of which Acme's share is estimated
to be 6 to 7 percent. Acme's principal customer markets are agricultural,
industrial, tools, conversion, automotive components and construction.
Low Carbon Hot Rolled Market
Low carbon hot rolled products comprise approximately 20 percent to
25 percent of the U.S. Steel market, or approximately 24 million tons per
year, of which the majority is in low-carbon sheet and strip. Acme Steel's
share is estimated by management to be less than 4 percent. The key end
users are automotive OEMs, automotive stampers, can and container
manufacturers, the construction industry, appliance makers, tubing
manufacturers and steel service centers.
Acme's Competitive Position
For commercial sales to unaffiliated customers, Acme currently
competes in the low-, mid- and high-carbon and alloy steel markets. Acme
has numerous competitors composed principally of steel service centers, a
substantial portion of which use imported steel and, to a lesser extent,
other small integrated mills.
Acme Steel faces the same challenges as the rest of the steel
industry. The primary factors which have affected competition include
price, quality, delivery performance and customer service. The Company
believes that the New Facility will significantly enhance its ability to
compete in each of these areas. In addition, the Company believes it is
able to differentiate itself from its competitors by focusing on niche
marketing and targeting customers with small order sizes and special
metallurgical requirements such as high carbon, alloy and HSLA steel.
The New Facility
In September 1996, the Company completed construction of the New
Facility, a new continuous thin slab caster/hot strip mill complex at Acme
Steel's Riverdale, Illinois plant. The New Facility, which cost
approximately $400 million (excluding capitalized interest and certain
internal costs), allows Acme Steel to build on its strengths as a low cost
producer of high quality liquid steel by significantly increasing its
overall efficiency and reducing its finished steel production costs. The
Company continued to run the old ingot making operations while the New
Facility was being brought on line. In June 1997, the Company completed the
decommissioning of its ingot making operations. The Company anticipates
that the New Facility will reduce Acme Steel's cash manufacturing costs by
approximately 19 percent, or $70 per shipped ton. The New Facility has
reduced the average production time transforming raw steel into flat rolled
steel coils from ten days to 90 minutes by eliminating the extra re-heating
and rolling necessary in the old ingot-based process. Currently, the New
Facility is operating at approximately 85 percent of its designed
capability and is ramping up toward optimal production utilization, which
is expected during the second half of 1998. The New Facility, once fully
operational, is expected to increase Acme Steel's shipping capability by 35
percent, to approximately 970,000 tons per year.
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13500 SOUTH PERRY AVENUE, RIVERDALE, ILLINOIS 60827-1182 (708) 849-2500
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